Nearly twenty years ago I realized that my chosen career path wasn’t going to give me the results I wanted in life. It was at that point I had a choice to take what life handed me or Get Sh!t Done and take control.
Date: July 1, 2020
Episode: 8
Title: Norman Farrar introduces Frank Sells, entrepreneur and founder of brands such as Baby Beard Club and Armored Up Man. He started a show called Home of the Hustle.
Subtitle: Leading with love and influence.
Final Show Link: [?]
In this episode of I Know this Guy…, Norman Farrar introduces Frank Sell, an entrepreneur and founder of brands such as Baby Beard Club and Armored Up Man.
He values quality over quantity. Part of his journey was accepting God in his life and learning that God is his supply and his supply is abundant. He started a show called Home of the Hustle.
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Frank Speaker 0:00
My neighbor’s house, like two houses away about a month ago, caught on fire. He comes walking out of his house with a bottle of Get Shit Done (?) that the lid was melted on and he was so happy that that survived.
Norman Speaker 0:18
Everyone, welcome to another episode of I Know this Guy, the podcast where we dive deep into the lives of some of the most interesting people I know. Before we get started, please like and subscribe to I Know this Guy wherever you get your podcasts. By the way, my kids want me to say something about ringing a bell. What the hell’s a bell?
Norman Speaker 0:48
So welcome, Frank.
Frank
Hey, Norm, how you been brother.
Norman
I’ve been doing great. And this is a first you go to my barber.
Frank Speaker 0:59
And he’s awesome. Never misses a hair.
Norman Speaker 1:03
So I get to say it this time, because I hear it all the time, right? But what an awesome beard and yours beats out mine, by the way.
Frank Speaker 1:11
I don’t know about that. I would just call it and it’s all good. We’re both.
Norman Speaker 1:18
So how have you been? I haven’t seen you in a little while.
Frank Speaker 1:21
It’s just life. So for me, my journey in entrepreneurship got started in the brick and mortar world. So that still pays the bills and I still have to put my feet on the ground and put my hands to work to kind of feed everything else.
Norman Speaker 1:38
So why don’t we start there? Like, who’s Frank cell? If you don’t know Frank, he’s an incredible guy. And tell me Frank, like how did Frank cell become Frank cell?
Frank Speaker 1:51
So growing up, my dad was self employed. He started his first business in 77. And so growing up that’s all I really knew was just go out and get shit done. It doesn’t matter, what whatever happens, just go get it done. And so like in high school, I knew that a further higher education was not a good investment for me. So I better teach my hands a trade. And so you know growing up in that self employment environment. My dad was a mechanic. He worked on semis and tractors. It’s what can I teach my hands to do to go out and earn an income? And so that’s what I did. I learned how to weld and I went out and got a job welding and Valentine’s Day 1994 was when I I started the last job that I had. And it was kind of like the agreement that it was the foundation that we learned back in the 1900s. Norm, you and I probably about one to the last generations that heard go out and get an education get or get a career and put your 30 or 40 years in and get a pension retirement. Well, that all came crashing down on me with the North American with NAFTA back in the 90s. Jobs started disappearing, the company got sold to another company, and they changed the deal on us. So when I started there Valentine’s Day 1984, I was 18 years old, just ready to just hustle. And one of the shining things for me was they had a 30 year retirement program. So I was all happy to show up and do what I needed to do for 30 years and retire at 48. I thought that was awesome and it’s scary. It’s only three years away. And so I did my part of the agreement I showed up and I worked really hard, and somebody changed the deal on me without my permission without my knowledge. And that was kind of my epiphany bridge moment that I had an option of either accepting what they’re willing, what they’re going to give to me, or to own my sovereignty, my own personal power and decide to do something. And so that’s why I made the decision to literally, I bought $100 VHS tape to teach my hands on new trade. And then I taught myself. I quit my job and I beat the damn street so hard I swear I’ll get a bill for the pothole someday.
Norman Speaker 4:09
We’re gonna stop it there because that was your quote. We asked everybody at the beginning of the episode to provide a quote. So why don’t we touch on that?
Frank Speaker 4:23
I wish everybody was blessed with the level of ignorance that I have and had. I didn’t know what I didn’t know. And so when I bought that videotape, I just thought I had to learn to trade and just go out and start hustling. So what happened is I bought this videotape and I would spend hours kind of teaching myself practicing on parts. And so this company transitioned when the new owners took ownership, they started having layoffs and just changed all kinds of things. And so I got to a point where I literally I’ve almost tiered for a layoff. And what happened is I had some friends in the industries I know a guy kind of thing. And he said, Hey there’s some work down here in Dallas, and I’m in central Kansas about a six hour drive. And so, I go and I volunteer for this layoff, I drive to Dallas, and I get there, and he’s like, “Well, sorry, man so and so’s brother’s going to help us out.” And hey, that’s no problem. “Who else do you know that I can go to work to help?” So he recommended somebody and I went and saw them. And at this time I wasn’t even in the trade yet. I was in kind of like an accessory . I was taking the cars apart. I wasn’t actually fixing the hail damage. And so I went to this other guy, and I started helping him take the cars apart and I had some extra time.me just full of piss and vinegar and excited like, Hey, I bought this video, man. I taught myself how I can fix some of these dents. He’s like, Okay, go ahead. Do some of the small stuff, we’ll see how you know what you can do. And so I did that. And he explained to me like, dude, “You’re good enough to do this for a living? Why aren’t you doing it?” And so it’s kind of like most of us, I was waiting for permission. You see, I had this friend that has an ego, like most of us, and he’s like, “You’re not really good enough. You got to be trained.” But this other guy was like, “You’re good enough, just go do it.” And so I called my buddy back and said, Hey, I’ve been doing some work for our mutual friend. He said that I’m pretty good. And so why don’t I come help you guys? And he just kind of laughed and said, it’d be too much like training. So okay, no problem. I hung up the phone and the next day, I drove home six hours, and literally back then we had the yellow pages, and I looked up the yellow pages, the grant cardone? Who’s got my money? Who can I go serve? Who can I trade my value for their money? And I just started looking for body shops, and dealerships. And literally, I would just look at him, call him up and just say, who do I talk to about such a service? And I would go see him. And I would meet them and then I’d just keep going back and back and back until they told me not to come back. And even then I would still come back.
Norman Speaker 7:17
Sounds like your buddies were the voice of your conscience. The good guy and the bad guy. The battle begins.
Frank Speaker 7:23
Yeah, exactly.
Norman Speaker 7:25
And luckily, you went with the good guy. Tell us more. So what happened to you? You ended up looking through the Yellow Pages. And then what?
Frank Speaker 7:36
I literally didn’t know this was cold calling or sales. All I knew is I had to feed my family. I had a child, my first child on the way. So I would literally pick up the phone, I would go visit people and just start going door to door and eventually I’d pick up business pick up you know it from that I got experience and now that I’ve been in the industry almost 20 years I realized how little I knew I thought just learning the trade was enough. And so it resonates with Michael Gerber’s book, The E-myth, that most people start in a business because they’re a tradesman. And they think they want to be the owner. And so what Michael Gerber says is that you have to be the tradesman, you have to be the entrepreneur and the manager. And so like, I literally didn’t know how much to charge. All I know is I go and get business. And if they were happy with it, I was happy with it. And through the process I got to learn the value of what I was doing. And my focus was constantly on quality, not quantity, so that I knew if I had a better quality product then I could ask for more money.
Norman Speaker 8:48
Yeah, it’s interesting how. I was listening to you when you were describing that voice again. If I go back to it, how many people out there were affected by that Jerk that said you weren’t good enough and they weren’t strong enough or they didn’t realize that they could push forward and be an incredible individual at whatever they’re doing. But just because they hear that negative, that they stop what they’re doing so what do you like? Do you have anything to add to that, like those people that are on the fence right now that are we’re talking about during the COVID virus right now. So there’s millions and millions and millions of people unemployed, and they don’t know what to do to put bread on their table. So any advice?
Frank Speaker 9:38
What a couple things I’ve learned from there is that God is my supply and my supply is abundant. I used to think that I was so good that I got all this business but then I look at the business. I look at it and like, I mean, the hail damage repair business, I did not create the hail. And so all this business was coming in from somewhere. The second thing is that God honors commitment.a lot of people decide that they never move their feet. And so once I started moving my feet, the next steps became clear. And the more experience I got, I learned how to have better vision, how to ask better questions and how to see things better down in what I was doing.
Norman Speaker 10:21
You mentioned you didn’t know how to charge. So you had no idea about what to charge, was it out because you had a lack of confidence, or you didn’t know what you could charge?
Frank Speaker 10:37
No awareness. Okay, how does 50 bucks sound for that? They’re like, yes or no, and I just learned on the go.
Norman Speaker 10:49
So now if somebody looks at you bewildered, you just jacked the price up.
Frank Speaker 10:54
Oh, no, I come in high. You can always come down. It’s hard to go up.
Norman Speaker 10:59
All right. Okay. So you were a mechanic in the hail restoration business. Is that correct? Like your body works, Is that correct? So after that, where did you end up going? or What did you do?
Frank Speaker 11:16
It started with my purpose, my group called Armored Up Man. And the realization that I am not only a man, I’m a father.and so that means there’s a certain level of responsibility. And so in life, like no matter what it is, the money that I want, or the wife that I want, whatever, it takes a certain level of thought process or maturity. And so I literally if I break my pinky, I’m out of business, I can’t earn an income. So I need to find some way to produce income, or revenues or cash flow then with my hands, and so I started to dabble in network marketing, and that taught me a lot about personal relationships and growing myself personally. But it also taught me that energy is finite. And I can either help build somebody else’s business or I can help build my own brand. And so some guys and I got together and we started a Facebook show called Home of the Hustle. And literally, what my thought process was, okay, I want to build a product or a brand or something I didn’t really know at the time. But there’s a lot of things that I don’t know. So I would go out and find guys like yourself that had great results, number one in marketing or branding or something, and they would interview them on a show like this, and then obviously, build your relation and reputation through doing that and through association. But it also helped me learn the things that I needed to learn to grow back on brand, ask better questions and marketing and all that stuff.
Norman Speaker 12:58
Armored Up Man, Where can people join that? And the group? What are you talking about? Is it a regular group? Is it a Facebook group? I did a little bit of research on this and I just wanted to know if you can give us a bit more information. It sounds fascinating, by the way.
Frank Speaker 13:14
Yeah, the group is on Facebook. And that came through, you’re just honoring the process The people that I’ve met on home with the hustle, they convinced me to go ahead and start my own brand, which was Babybeardclub, originally, and it still is, and through that I was going to some other networking events and social media influencers and so on. And I met some guys like Sean Whalen and Ryan Miller (?) that have your kind of personal development or min type groups. And I was sitting in the bleachers and I was literally like, these guys are just sharing their story. And I know my story, how much power is behind my story and going back to that March 9 2013 I felt like I’d been equipped with armor and so I just went to GoDaddy and looked up Armored Up Man. And it was available so I bought it and it just really resonated with here I have this this beard oil business which it’s uh it resonates with this commitment with this purpose of helping men understand who’s thinking they’re thinking because generationally society we can all this stinking thinking projected onto us would never stop and quiet the noise it’s a man it’s just how I really feel is this what I really want in my life and so I you know sitting there and as bleachers I bought Armored Up Man. Now I went to Facebook and Instagram and stuff got all the apps, Armored Up Man and all that. And from there, I just, I just kind of say okay, what’s the next step? I know it’s going to be presented to me, I just have to have the patients in the office to sit here and say, “”Okay, I know I’ve got all these lessons. Life is equipping me not whipping me. So what can I do with these tools? And here I have this business that as I can grow this business then I can also market my message on a bigger scale to men to say, Man, what you do in life matters.
Hayden Speaker 15:24
I was wondering, like you said, there was a shift in your idea of what being a man is or what manhood is. Could you maybe talk a little bit about that? Like, how did your perspective change on what it means to be a good man or that kind of that journey of self improvement.
Frank Speaker 15:42
Yeah, so the latest definition was that it was that March 9 2013.I had the awareness is basically what you see, I gave my life to Christ. The Bible will tell you this, and science will tell you the same thing. Nothing in nature can exist in the vacuum, the void.It that has to be filled with something. And so what the Bible says about that is if you repent, you change your ways, you decided you want something different? Well, it’s basically what they would say that’s, where the devil was hanging out, you kicked him out. And that’s where people say you give people free rent in your mind. And so what that means is that, okay, I’ve created this void. And so I just instinctively, I call personal family friends, that they were successful in their family, and their spiritual life and their wealth creation. I said, Man, I just accepted Christ in my life. I don’t know what to do next. What do I do? And so he said, “Man, welcome, let me help you.” And so he starts adjusting books and starts suggesting ways to interpret and read the Bible and books, the peripheral books outside of that so that you kind of get a better discernment understanding of what is actually meant. Not what’s just written. So through that I started clipping myself with this armor of what I feel a true man is and along the way is that we’ve lost the true meaning of a meek man and the person the children and the meek shall inherit the earth. And what that goes back to in the biblical context is a meek man at that time. He was equipped for war, but he preferred peace, he was strong, he knew how to fight, he knew how to kill, but he preferred peace and so for me, I just been like, I just been a big baby a big boy with a going out the tamper temporary and all this stuff and trying to get my way by manipulation and by force instead of leading with love and influence.
Norman Speaker 17:48
So, is the group a spiritual group? Or is it where anybody regardless of religion can join and take part?
Frank Speaker 18:01
Yeah, anybody can take part. That’s what it means to me. If you want to worship, whatever, whoever that’s up to you, I don’t care. It’s that saying, “Teach Christ and use words if you have to. Watch what I do, not what I say.
Norman Speaker 18:22
Right? Yeah, I gotcha. Yeah. There’s a lot of good people out there that just don’t have any groups to follow. And they just don’t know yet. But I appreciate that group. I remember, we were sitting down when we first met. You were sitting beside me at a table and we had an incredible non stop talk for about I don’t know, it was probably an hour and a half, two hours and got to know each other after that, and I walked away from there just feeling energized. Like, I gotta grow my beard just like you. But no, I mean, just listening to your passion and what you’re all about it’s incredible and this kind of leads me to my next question. How did the Baby Beard Club come about?
Frank Speaker 19:12
Um Okay, so you’re going through the whole of the hustle. I start you following different people on Facebook for marketing and different stuff and follow on to the ClickFunnels and different things. And I started watching all the Facebook ads for all the beard oil companies and it was I think, dollar beard club or something like that. And they’re all about the flannel shirts, skinny pants and all the fake machismo crap manhood. Am I do that a manhood? And so it’s like, what’s the total opposite of that? I think well, baby beard. So I went to GoDaddy and bought Babybeardclub for $1 and I had the domain for about six months and then a buddy of mine started growing my beard and my partner time she was like, Hey, you know I don’t want you to go buy something I want to because all the perfumes are stuff in it. So I’d rather make it. So she made this product for me. And the first time I used it, dude, I slept like no other. I mean, I slept really good. And I asked her what happened? And she said, what was probably the essential oils that I put in it? That’s also like a facial diffuser. Hmm. And she’s like, Yeah, I was like, okay, and I tell another friend of mine, that’s a really solid marketer. Exactly. That’s a great idea. You should do something with that. It’s like, Okay, what do I do? And so here, I had this domain, then I had a product and then it’s like, okay, we’ll start putting these pieces together. And so it’s really a multi dollar business. It doesn’t make an incredible amount of money, but it’s a multi million dollar brand. And so, I don’t know how I did these things. I just know really talented people. But everybody tells me that it’s just really, the brand looks really good.
Norman Speaker 20:56
You’ve done an incredible job with the brand. It is consistent and by the way, I tried out the lavender. What was the name of it? Lights out?
Norman Speaker 21:10
It works. If you have trouble sleeping, if you don’t have a beard, just rub it all over your face.
Norman Speaker 21:20
Amazing story. I wish I had my prop here with me the bottle of oil, but a neighbor’s house like two houses away about a month ago caught on fire. And so like the next day, I went and bought a gift card at the local grocery store to like maybe your house burned up, you probably need some food and supplies and so on. And so I went over there and I hadn’t met the guy yet. We’ve lived here in this house for six, seven months and I hadn’t actually met him yet. And as I’m pulling up, I’m walking up his driveway. He comes walking out of his house with a bottle of Get Shit Done that the lid was melted on and he was so happy That that survived, who’s a local customer. And like, he was just floored, he recognized me, you know? And I walked up there. He’s like, Man, I’m so happy that this bottle was underneath the towel and it survived. There’s still oil in it. I was like, Hey, bro, I’ll be back in a minute with some more oil and a shirt for you.
So I have the bottle with a melted cap on it.
Norman Speaker 22:22
Oh, that’s what a story. Oh my gosh.
Frank Speaker 22:25
Taught me though, is that what we’re doing is it’s more it goes back to that permission statement, the beginning. You don’t know who’s watching you, you’re just waiting for permission to be great or to get shit done. So just a bottle of oil meant more than a shiny beard or a healthy beard to this guy. And so that was a moment another epiphany moment that what we do really matters.
Norman Speaker 22:50
Right? Yeah, and I mean, commend you. I don’t have to say this. But just being able to go and get a gift card for food you don’t know the person you walk down your driveway. I mean, that’s, that just oozes Frank Sell. So once again, thank you for being you.
Hayden Speaker 23:14
And Dad, I mean, I know, you’re kind of known for saying this, but talking about perceived value of brand and products. I mean what does it take to get a product or a brand where people care that much ? It’s not only a product they use, but it’s like it really improves the way they walk down the street ? If you’re wearing that beard oil, you feel good. You want to do more and put yourself out in the world. What does it take to come up with a product like that rather than just an average facial product or something where it’s just you can tell like, there wasn’t much thought maybe behind it or something like can you talk about either of you, what does it mean to have that higher value, or like standing behind a product that means that much to you and your customers.
Norman Speaker 24:08
So I was doing a podcast once. And while I was on the podcast, I had a beard brush that came in, and some beard balm. So somebody had sent me this to try out. Well, obviously, they put No, they never checked it out. They didn’t care what it looked like. The package came in a burlap sack, which was nice, but it smelled like crap. It really did. And then when I pulled it out, the bristles from the paint all the paint chips that you couldn’t use the brush. You literally just tossed the brush because it was crap. So okay, well here’s some beer bomb. I put it on. I went upstairs. I’m not joking. I go to hug my wife and she pushes me away. And she goes, You smell like crap. I go what are you talking about? You smell like rotten fish and I smell my beard. The beard balm had gone out of rent. Oh, but it smelt like at first I could smell a hint of sandalwood or whatever it was and but by the time I got upstairs, it oozed into rotting salmon and I couldn’t smell it.
Norman Speaker 25:17
That’s not perceived value. It’s not good I don’t think you know you could ever sell rotting salmon or baby beard oil. But you’re again going back to brand. I mean, that perception of baby beard oil. It’s all about quality. If you take a look behind you, we’ll get into that in a second. But you are the brand. I try to tell people that you have to live your brand. And you do I mean the quality of the product, the consistency of the product, the product brand and how you’re expanding the brand. Like Hayden was saying, for a guy to walk down his driveway and happy that his beard oil didn’t get wrecked. I mean, that must have been something for you.
Frank Speaker 26:08
It wasn’t until probably a day later that it really resonated with me and something that I think carried through from that first business that the hell repair businesses that just focus on quality and the quantity will come once my experience gets caught up to that. And then we can kind of demand the sales our reputation precedes us in a good way that things just happened naturally.
Frank Sell Speaker 26:38
Right. So, I see in the back, you’ve got it looks like coffee. Yes. Tell us a little bit about that.
Frank Speaker 26:47
Yeah. Oh, okay. So through social media through networking, I met some guys in Wichita, which is about 3040 minutes away from here, and they’re bearded guys and they just liked our brand. And so they were buying beard oil from me. And I love coffee. And so as a consumer, I was buying coffee from them. And one day I ordered some stickers like this. This is the prop that I was telling Norman about, and ordered some of these stickers, but I also ordered coffee on the same day. And my coffee, and the stickers came in at the same time. So I literally, I took one of these stickers and put it on a bag of their coffee that they sent me. I posted it on Facebook, and then everything is that Get Shit on coffee? That’s great how I buy it. I’m like, hold on a minute. I just want to put on my Shopify store real quick, I started selling their coffee and they’re like, dude, that’s so awesome. But how much do you want? And so since then, I took the approach of the essential oils. And so what we do is we call it Essential brew. And I saw that nobody in the marketplace is doing this kind of like with our beard oil. I put a few drops of essential oil in the coffee in the bottom of the bag so that as you’re brewing the coffee, you have a little bit of orange and peppermint aroma mix with the chocolate flavor of the coffee. Like your nose kind of smells orange and peppermint when you taste the chocolate chocolatey coffee. So I mean so far everybody loves it and it’s another way for me to just kind of promote the message I feel for me it’s like make America grind you can play on magga and what’s what’s happening in the world. And it lines up, it just resonates with my story of beat the street so hard, you know you get a bill for potholes. It says that on the bag. So everything is kind of fit and so I decided to put energy and effort behind the, I guess the brand and the way it looks and feels. Everything is in great alignment. So now you know I’m just gonna position myself back in that patience and the pause and just kind of have some awareness of who is the right part for because there’s so many things I don’t know about growing the brand I know I know about the messaging and who the hell I am. So have a little bit of patience in the pause because I feel like most people in online marketing man you can spend so much money so fast on this genius that you know can make you blow up. It’s silly.
Norman Speaker 29:28
Yeah, then you go under with a great idea. yeah. But that is genius. Make America grind again.
Frank Speaker 29:39
Yeah, and I and I even forgot even had this but I use one of the domains as my own home of the hustle Facebook show. I have homeonthehustle.com (?). So we’re setting up a Shopify store on that.
Norman Speaker 29:53
Fantastic. Well, best of luck with that.
Frank Speaker 29:57
Any hints on any new process? The next big product?
Frank Speaker 30:05
Yeah, it’s not in the physical product world, it’s going back to some concepts from the book Acres of Diamonds by Russell Conwell. He talks about so many others, we don’t look at what we’re already doing and extract all the value out of it. And so going back to my original endeavor of fixing hail damage I’ve been doing this almost 20 years and there’s so much experience and knowledge and so it’s kind of like the Gold Rush where if people that made money were selling picks and shovels, not necessarily people that were digging the gold. And so now I’m working on training people in that industry through that and then I also set up a website that I want to create what I call the Angie’s List of hell repair. So I set up localhammerrepair.com (?) as kind of a non monogamous site that can be used anywhere in a nation, a world as kind of a lead generation in education platform to bring people in to the industry.
Norman Speaker 31:07
Something I like to hear. So every entrepreneur that I ever talked to, they don’t have one thing on the go, or two or three or four. I mean, it’s just ongoing, right? Yeah. Yeah. Oh, man. Well really best of luck for any of those. And one of the things that I see that could be an incredible revenue stream. Is your Get Shit done? Or your quotes? Right? Your merchandise? Yeah, like just on coffee mugs and on T shirts and on ads and I mean, there’s a site. Have you ever heard of despair.com? The guy took a spin on all those motivational quotes, the big posters, desire and then well, he took it and he did it on the motivation quotes. If you ever get a chance, take a look at the guy’s website, I forget his name, but he’s got a couple of viral videos that went out there but it’s absolutely just the motivation. And that’s what he’s built his business on. And always making it just makes money on merchandise. And I can see with all these quotes and and just the quality and you know being the face of the company just merchandising the heck out of it.
Frank Speaker 32:24
And that’s why like it just came to me today to use that homeofthehustle because it kind of it’s the broad the scope of that is what exactly what you’re saying so you know Jay Abraham’s always talking about you need to go find more customers you can drive your cost down or you can sell your current customers more stuff. And so with your coffee, if you drink coffee, will you probably go and drink out of a mug. If you’re drinking a mug, you’re probably wearing a shirt. You also have how many more things that people are already buying that I can sell. Right?
Norman 35:00
Yeah, great idea. So what has been your, in your mind? What’s been your biggest success?
Frank
Um, my kids loving me. You know my kids will be there’ll be anywhere with anyone. And when they get off the phone like I love you dad in front of their friends.
Norman Speaker 33:20
Oh, that’s cool. How old are they?
Frank
Oh, my daughter Madison is 16 and Frank Oh Franco cinco Frank Sell the fifth he’s 15. Yeah, we call f five five Yeah, we call them FJ Frank Junior.
Norman Speaker 33:42
You’re the first person I know that had five Franks or five anything.
Frank Speaker 33:46
Yeah, I usually get up to three.
Frank Speaker 33:49
Right yeah, I can’t get away your legacies right there in my face. I’ll tell you a story real quick. That lines up with Armored Up Man and just kind of just the whole story. So one day, my son, he came home from school and the teachers called the principal to say, “Hey your boy stole something, he stole something from a teacher.” And, and so a lot of times for me growing up I was parenting with manipulation and just overbearing, and so what I call my duty is to help equip my children with the thinking because the thinking is the inheritance. And so, I went into my son, and I asked him, I said, Hey school called us such and such happened. So I want to ask you a question. I said, “What, what is your name? And he says, once it’s Frank, and it’s okay. What is my dad’s name? He says, “Papa”. I said, No, what’s his name? Says, “Frank.” Okay, so what’s What’s my name? He says, “Frank.” I said, Okay, so tell me this, somebody says that Frank Sell is a liar and a thief who are they talking about? Me, Papa or you? and he literally instantly with the tears, because of the gravity of who we are hit him. And that’s just one of the one of the things that I encourage people to learn who’s thinking you’re thinking because you can help break the generational curses and generational patterns in your lives. I bet you that stopped right away.
Norman Speaker 35:22
Yeah. at his home. That’s a pretty strong statement. So let’s go the other way. What’s been your biggest failure? How did it happen? And what did you learn from it?
Frank Speaker 35:38
Um, that’s probably most recently. I would say, I would say getting a divorce. The divorce wasn’t the failure. The failure was my, my thinking, not being clear in the beginning, and not listening to my intuition. But apparently I just made a post on social media today that you’re gonna find the same person and different people until you heal what needed that person. And so I’ve recently learned how to have gratitude for that and forgiveness for myself and forgiveness for them. Same as I, I honor you for putting up with me and helping me through this process. But I’m no longer who you need me to be to validate certain behavior and you’re no longer who I need to be. It just comes into that process and all that here I am an Armored Up Man, but realizing sometimes if everybody’s not willing to grow with you then they just they just can’t have room in your life.
Norman
One of the things I always like to do at the end, is just kind of pass the torch. So I Know a Guy.. his name is Frank Sell. Do you know a guy that you might be able to bring onto the show?
Frank Speaker 36:54
Oh, absolutely. I have tons of guys. Tons of guys. I’ll reach out to Josh Felber ventures he’d be a great guy. Come on here. Yeah, him and his wife have Primal Life Organics like health, facial products and so on. Really, really solid guy.
NormanSpeaker 37:14
Fantastic. So Frank just before we end the show, how do people get a hold of you?
Frank Speaker 37:18
Social media whatever, anywhere. @armoredupman or Frank Sell those will be the best ways or BabyCareClub.com you can you can shoot me an email through there.
Norman
All right sir. Well, we’ve been talking with Frank Sell printer extraordinaire. Thank you, Sir for coming on to the show. And I’m going to continue to buy your Baby Beard Oil. I love it. And congrats on everything that you do.
Frank
Thank you. It’s totally my honor.
Norman
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